Reality Check: Given the selection of more than one candidate of similar capabilities, hiring managers will always prefer to interview the one with the most artfully fabricated and appealing resume. For that reason, candidates with first-rate qualifications are quite often unnoticed. And companies end up hiring from a more shallow pool of talent; a pool produced by those candidates whose experience is displayed by professionally written, visually charming resumes.
Of course, several of the more suitable candidates also have the best resumes; and quite often, highly qualified candidates manage to surface by means of word-of-mouth referral. In fact, the referral method is the one I use to represent talented people to my client companies.
But unless you can afford to depend upon your reputation, or on the suggestion of a barracuda recruiter, you’ll need more than the right qualifications to get the job you want—you’ll need a dynamite resume.
In today’s aggressive employment market, your resume has to stand out in order to get the interest of the decision maker and develop a solid impression. And later on, when you meet the potential employer face to face, a solid resume will perform as a valuable tool during the interviewing procedure.
Truth in Advertising
The best method to arrange a dynamite resume is not to change the facts, just make them more presentable. This can be completed in two ways:  by fortifying the material of your resume; and  by furthering its appearance.
Although there’s no federal regulatory agency like the FDA or FCC to act as a watchdog, I consider it to be ethical common sense to genuinely and clearly record your credentials. In other words, don’t make overstated claims about your past.
Remember, your resume is published for the employer, not for you. Its primary objective, once in the hands of the reader, is to answer the following questions: How do you present yourself to others? What have you accomplished in the past? And what are you probable to attain in the years to come? In addition to delivering a factual illustration of your background, your resume acts as an advertisement. The more effective your 30-second commercial, the more the customer—the employer—will want to purchase the expertise you’re selling.