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When referring to the candidate market, the term market is often used in relation to candidates as a commodity, but the more traditional definition of the word as it pertains to a store is also applicable. To run with this analogy, we have to think about candidates as products, but we also have to be careful to not lose track that unlike typical products on a store shelf, candidates aren’t simply there for the taking. They are in greater control of their destiny than a bag of chips or a case of water. Unfortunately, too many prospective employers misunderstand the candidate market and cost themselves exceptional professionals in a market where the shelves are not so easily replenished.

Candidates Have a Shelf Life

Candidates aren’t canned goods. They aren’t going to sit on the shelf forever. In the words of a fellow recruiter, when it comes to explaining “the lifespan of a person’s psychological excitement when approached with an exciting career opportunity,” candidates are like bananas. After about a week on the shelf, bananas have passed the threshold for most people’s taste preference. When searching for talented professionals to meet your staffing needs, it’s important to understand that the best are not products filling the shelves. The best candidates aren’t really candidates at all. They are passive talent. Fresh and handpicked. Like the freshest produce at your local market, these professionals are only going to remain ripe for your opportunity for a limited time.

Supplies Are Limited

It takes extensive experience and a concerted effort to locate the best passive talent to match the unique needs of an organization and specific opportunity. Our experience has proven that the best are rarely already on the shelf, and they are even less likely to remain available after they’ve been given the chance to consider new opportunities. As we’ve already established, passive candidates have short shelf lives. It’s equally important to understand that there isn’t a deep back stock of candidates with the right combination of qualifications and culture like those we present to our clients. If you allow a candidate’s interest to expire, don’t be surprised to not find another as talented or as qualified.

Beware Other Shoppers

When professionals are recruited for specific opportunities, it’s important to keep them focused on the client for whom they have been sourced. But this is where the market analogy begins to break down, because as much as we can make these comparisons, candidates aren’t products, they’re people, and when people are made aware of one opportunity, it isn’t long until they grow curious about other opportunities. The goal is to encourage smooth and seamless processes that keep candidates excited about the specific opportunity, but there is only so much that can be done to maintain their interest. In the end it is not the candidate, but your opportunity that becomes the banana, and the longer they wait the more sour it becomes to them.

Ultimately, the market works both ways. Candidates have expiration dates, but so do opportunities. When a passive candidate moves past their expiration date, they either move back into the comfort zone of their current position or they move on to a newer opportunity. When an opportunity reaches its expiration date, it loses out on the best talent and either settles on less-qualified candidates or remains vacant, both of which can be a strain on the resources of an organization. Passive candidates have an exceptionally short life cycle and positions that are open too long quickly become less appealing to more discerning talent. At The James Allen Companies, we rely on years of experience and extensive sourcing to locate and present our clients with the most relevant passive talent. Our efforts uncover professionals that have the skills and background needed to not only fit the needs of the opportunity but also the culture of the organization. Often, the vital difference as to whether or not our clients are successful depends on how aggressively they move on the talent we present.

In 2017, we sounded the alarm bell regarding the impending talent shortage that is to be a result of the massive retirement of Baby Boomers. By October of that year, according to data collected by Pew Research and the Social Security Administration, Boomers were entering retirement at a rate of 10,000 individuals a day. That is an astounding number, and it is not even close to slowing. In our Eleventh Hour series, we outlined the dire future for the face of insurance talent. In the opening article of that four-part report, we touched upon one statistic that estimated around 25% of industry professionals would be retired by 2018 and that by 2020 the industry could likely face nearly half a million vacancies. If the storm is upon us, we most likely have not even reached its eye. Now is the time to begin assessing the loss that is probably already occurring and is going to continue, as well as how your organization can not only weather the storm but find a way to succeed in spite of it.

Loss You Can’t Control

Burying one’s head in the metaphorical sand may be a good way to drown out the maelstrom of today’s talent climate, but it makes it impossible to make an honest assessment of the loss that is already occurred and develop strategies to counter that loss and defend against future vacancies. The first step is to accept the things we cannot change. Baby Boomers are retiring, and they’ve earned that retirement, so disregard any notion of trying to retain them because that’s only a bandage on a gaping wound. Whether it is today, tomorrow or two years from now, the most substantial sector of industry talent is packing their bags, and they’re not coming back. Now is the time to display to your upcoming talent how your organization honors and respects the years of service they’ve given your company. You may not be able to keep them, but you can make a lasting impression on younger generations in the way you help them exit.

Loss You Can Mitigate

If you’ve been proactive enough to keep your head out of the sand, then you are already headed in the right direction. If you are giving the appropriate attention to the exodus of Boomers, then you are doing even better, but be wary that while your back is turned, other companies are taking this opportunity to siphon away your next generation of leaders. There’s a reason why, when speaking about today’s talent climate, experts use words like “crisis” and “dilemma.” This is a storm that has not only ripped a hole in the front of the vessel, but it has also cut an opening in the back of the ship, causing you to incur losses from the bow and stern. While a portion of the loss is inevitable, there are measures that can be taken to improve retention of the valuable talent that is waiting in the wings. It’s important to note that when your competitors come for your upcoming talent, they aren’t going after your more disgruntled staff who are submitting to job boards and filling out online applications. Your competitors are using all means at their disposal to target your best and brightest employees. These professionals are ones you cannot afford to lose, and the ones most in your power to keep. As previously mentioned, the way you express your appreciation of your retiring professionals can send a strong message to your younger talent about the intrinsic value of your company. Efforts to promote retention can also have the added effect of attracting the new talent your organization will absolutely need to move forward.

The Best Defense is a Good Offense

Regardless of how incredible your retention efforts are, there is not enough talent on your bench to compensate for the inevitable losses that are occurring and will continue to occur over the next several years. Even the deepest benches will be exhausted either through promotion or losses to hungry competitors willing to do whatever it takes to replenish their own talent needs. Storms deplete resources, and this storm is no different. As we already mentioned, strong retention efforts can simultaneously increase the intrinsic value of your organization, attracting new professionals with the promise to help your company weather the storm. An added benefit of being proactive and acquiring high-quality professionals sooner rather than later is that it improves the overall atmosphere of your work environment, increasing your odds of retaining the talent you already have. Addressing your talent concerns early allows you to not only survive the storm, but it gives you the advantage to thrive during it. This means greater success now and in the future for your organization, and there is perhaps no better retention tool and talent magnet than success.

The James Allen Companies has been long studying the impending Baby Boomer exodus. Our research and extensive experience has allowed us to help a number of clients address the talent shortage that is already affecting the insurance industry as a whole. We are interested in doing more than filling vacancies. Our efforts allow us to deliver exceptional passive candidates, candidates who, like your best, are not actively seeking new opportunities because they are too busy producing results. We work with clients with the intention of promoting their success now and in the future. If you are ready to prep your business for the talent storm by hiring the most sought after professionals in the industry, contact The James Allen Companies today.

The end of 2017 is fast approaching, and as the year closes, we feel it is time to close the book on one particular topic that has dominated the hiring conversation for the past few years:  Millennials. We don’t expect this article to be the final word on the place of Millennials in the workplace, but it will be the final word for us. The time to debate just how terrible or great Millennials are is over. They are fast approaching the majority as the workforce. According to a study conducted by IBM, by 2020 Millennials will comprise 50 percent of the U.S. workforce. By 2030 they will represent 75 percent of the workforce. The time for pontificating over every outlandish claim that Millennials want to work solely from the comfort of their studio apartments or commute to their jobs in eco-friendly, refurbished Ferris wheels that are fueled by compost and hopes is over. Millennials are not the future of the workforce; they are the present, and it’s going to be okay.

In reference to the aforementioned IBM study, the insight and statistics provided are a sound representation of the myths versus the realities of the Millennial workforce, but it is also important to the context of this article to remind you that the study was conducted in the summer of 2014. At this time the age group for Millennials as prescribed by the study was 21-34. This means that by next summer, Millennials will be represented by individuals in the 25-38 age range. By the summer of 2020, when Millennials will be hitting 50 percent of the workforce, some of them will also be hitting 40 years old.

The goal with this, our last word on Millennials, is to confront a few of the enduring myths and, through the context of the IBM study, dispel them. While the study was a broad endeavor spanning 6 industries, the stereotypes and concerns addressed mirror those we have fielded within the insurance industry.

Millennials want different things from a career than older generations

Despite the insistence that Millennials are out to completely undermine or revolutionize the very concept of work, the research suggests otherwise. In fact, in regards to career goals, Millennials and Baby Boomers are almost identical in what they feel is important. Among the top goals for these two groups is to work for leading organizations and make a positive impact within that organization. If any generation is an outlier in terms of career goals, it is Generation X, who, at the time of the study, was comprised of individuals falling within the 35-49 age range.

Everyone should get a trophy

This has become the motto of cynics everywhere in regards to Millennials. Unfortunately for them, it doesn’t bode well in the face of the data. Millennials appear to be more concerned with working for leaders who value transparency and dependability rather than leaders who heap praise on their subordinates. While Millennials are more likely to value recognition than Generation X or Baby Boomers, the importance of this has been greatly exaggerated. Accolades are far less important to Millennials than fair treatment.

Millennials are eager to jump ship

Like every other generation in the workforce, Millennials strive for upward mobility within their career. They want to be able to grow and develop into roles that offer greater challenges as well as greater rewards. Are Millennials susceptible to making an organizational shift for their benefit? Yes, but no more than any other generation. In fact, individuals belonging to Generation X are more likely to change jobs for reasons of finance or passion than Millennials. The itinerant nature of Millennials seems to be more a product of the economic times rather than an internal desire to change jobs.

If Millennials are the future of the workforce, then the future was yesterday. But really, the most important thing to concentrate on when interviewing Millennials, or Gen-Xers, or Baby Boomers (and yes, you should be considering applicants from all these generations) is that they aren’t just a Millennial or a Gen-Xer or a Baby boomer. They are an individual, and if you interview well and listen closely, you might just learn what it is they are looking for, not as a member of some generational group, but as a person.

“Adapt or die.”

That’s the response Billy Beane offers his head scout when the latter challenges
Beane’s (at the time) unorthodox method of recruiting the best baseball talent in the film
Moneyball, the 2011 sports drama that chronicles the true story of the Oakland A’s 2002
baseball season and how they found success by ignoring the traditional methods of
recruiting talent and relying instead on a data-driven approach. The movie, based on a
2003 nonfiction book of the same name, took the story to a broader audience and
inspired people of various industries to reconsider the way they approached the search
for talent. Unfortunately, six years later we still find ourselves engaging with clients who
haven’t shed themselves of poor hiring practices, and, at the peril of their company, fail
to heed Beane’s advice to either “adapt or die.”

In the film, there is a scene that shows a group of scouts discussing and discounting
players on such ridiculous attributes as how the player walks into the room or the
attractiveness of their girlfriend (“Ugly girlfriend means no confidence,” says a straight-
faced scout to the protest of no one in the room). While in the context of the film, this is
a comedic moment, it also highlights the failures of a multibillion-dollar industry that is
over 150 years old. It also calls into question the validity of how we measure talent. Are
we truly respecting and considering the professional performance of the candidates, or
are we allowing ourselves to pass over the right candidate because of the firmness of
their handshake, the tone of their voice or, dare I say, the attractiveness of their
significant other?

We have written in-depth about the impending shortage of talent that is already
beginning to show its effects on the insurance industry (if you missed it, check out the
first of our four-part series covering the talent shortage, The Crises at Hand). Now more
than ever, it is time to take an objective and serious look at the way we evaluate and
assess prospective talent. At the risk of seeming too heavy handed, there is a fair
amount of research that shows following the often-overvalued “gut decisions” as
opposed to relying on an unbiased approach of data is more often a path to failure than
success. However, with the right approach and the right recruiting partner, there is room
for opportunity for companies to secure top talent.

Like Billy Beane and the Oakland A’s discovered in 2002, there is a wealth of talent out
there that is being overlooked because they don’t fit the classic perception of what we
think of when we envision the perfect candidate. Whether it’s their age or their haircut,
but there is a growing pool of hyper-talented candidates who are going to prove to be
the all-stars organizations need to succeed now and in the future. At The James Allen
Companies, we are always cognizant of your company’s culture, and we have the
experience and success to prove we understand how important it is to an organization’s
potential; however, we also have the industry expertise to locate the highest level of
untapped potential in the insurance industry that can help a company transform and
grow.

As we look to close our four-part series on talent-shortage crisis, we begin to look forward to better understand what the insurance industry can do to combat the impending deficiency of qualified leaders and personnel. To recap the major points of our Eleventh Hour series:  baby boomers are retiring en masse, leaving a large hole in leadership; millennials are opting for other career opportunities, creating an incoming talent pool that is too shallow to meet demand; while technology looks to compensate for this shortage, it introduces its own dilemma in that it exposes the insurance industry’s lack of technical talent; and generation X, which should be stepping in to fill the immediate need for leadership being opened by exiting boomers, is far too thin in terms of population to adequately meet this need. What these crises make clear is that there is an immediate need for talented professionals educated in the nuances of the industry.

The Higher Education Pipeline

One of the most optimistic areas in regards to the future of insurance talent is American higher education institutions. More American colleges continue to expand their risk management and insurance (RMI) programs. Currently, only 51 colleges offer a version of the RMI program. Graduates of these programs enjoy a high rate of employment, with the top schools boasting virtually 100% employment rates. While this is highly encouraging, the current graduation rate looks to only meet 10-15% of the insurance talent needs.

Learning on the Job

While institutions of higher learning grow their RMI programs, there is still an enormous dearth of talent in terms of meeting the rising demand. This is where a certain amount of burden falls to the insurance industry to promote educational opportunities from within. In the past we’ve referred to Tony Cañas and Carly Burnham’s book Insuring Tomorrow:  Engaging Millennials in the Insurance Industry. In this book Tony recalls the insurance companies of yore that offered incredible training opportunities for incoming employees. The insurance industry needs to more adequately prepare its current and incoming talent in order to effectively transition new leadership.

Meeting the Future

There is a clear gap in the acknowledgment of the industry’s growing shortage. As boomers continue to collect their gold watch and ride off into the sunset (or toward the Sunshine State), the demand for highly qualified and experienced leaders grows. But that demand is not reciprocated with a flourishing market. There comes a point when the industry must realize that the tree of leadership has long been picked, and it is time to grow a new generation of leaders. Companies must become creative and visionary, not looking for proven leaders, but instead looking for proven talent with leadership qualities.

The most difficult bridge to gap may be that of understanding. Recognizing there is a real and immediate dilemma is half the battle. The other half is responding. What we are already finding is that the most forward-thinking companies are already searching for tomorrow’s leaders in insurance. The talent pool of experienced leaders is not only shrinking, it’s all but dry, and many companies are engaging staffing experts, like The James Allen Company, with industry knowledge and experience. They leverage their experience to procure and place exceptional talent. We seek to truly understand our client companies and find future leaders that not only have the potential to provide long term success but also prove to be an immediate cultural fit. The best way to stay in front of the crisis is to partner with dedicated professionals with the experience to weather the storm.