New Hire Onboarding: Building a personalized employee brand

New Hire Onboarding: Building a personalized employee brand

Amy Simpson | December 18, 2020

New hire onboarding is of vital importance to any company wanting to secure the investment on potent talent they have recruited to join their teams. Fully integrating these people into your leadership structures, making them feel welcome and assisting them in discovering what individual strengths will help them continue to be successful in their new and future roles is of the utmost importance in ensuring that your onboarding time and dollars are spent wisely.

Approaching challenges their way

So how do you create the ideal environments for your new employees to become potent contributors for years to come? Effective new hire onboarding helps them discover and design their own personal brand. Every employee, every person on the planet has developed from their own unique circumstances, whether those be nature or nurture. Which means, when it comes to training individuals on how to address various challenges, there is never one right answer or strategy. 

Companies and organizations must do their best to offer advice, examples of methods that have worked for others and trends that have proven to be successful more often than they have not, but in order for talent to evolve, companies must encourage a variety of approaches. Working with a recruiter and taking the time to employ thorough interview methods can be an effective way in discovering what gifts a candidate brings to the table. This information can help leadership recognize the potential in certain situations for an employee to use their strengths and gain useful experience. 

Their best digital foot forward

Growing an employees brand, helping them to establish a professional vision of who they are and what they are capable of will be a big part of how they interact and work with sometimes a massive amount of people. When new talent is confident and sure of who they are, that confidence can translate into new mediums and, in this case, digital environments.

Part of deeper new hire onboarding is building effective digital profiles on platforms like LinkedIn. By turning these platforms people use to look for work into staging areas, places where they can promote the personal brand you have helped them discover, employees can find new and useful professional connections at their new professional home. 

Continued digital engagement 

Once you have helped a new hire embrace their personal talents and strengths, and then promoted those attributes in a useful social media format, you have the potential for an employee to represent your company or organization in lasting and positive ways. Not only does this do your company a service through promotion and providing genuine content—it also sets up this formally new hire as an ambassador, strengthening professional and personal ties within your organization. They become a representative not only of their own brand but also of a place and people they have a vested interest in supporting. 


At The James Allen Companies, we help companies and organizations within the insurance industry not only find the best talent, but also provide guidance to both clients and candidates to encourage and establish lasting relationships, reducing costs by improving talent retention and continuing new hire onboarding.

About the Author

Amy Simpson
Amy has more than a decade of experience successfully recruiting experienced insurance professionals. Her extensive expertise and network of contacts has allowed her to place highly skilled and nearly impossible to find candidates in underwriting, claims, loss control, sales, premium audit, marketing, human resources, IT and beyond. She loves the challenge of looking for someone who seems impossible to find. Amy is committed to exceeding her clients’ expectations and enjoys helping people to enhance their careers. Amy has two young children, Noah and Jonah, with her husband Marc. They love to travel and look forward to planning their next visit to Disney World.
Contact Us

Landing Page Form

Share our blog with others