In our last blog, we talked about how to perfect your candidate pitch by writing the perfect job description. The job description is a key factor in getting candidates interested in your company’s position, but during the hiring process, every pitch matters and serves as an opportunity to sell your business to candidates.
With the US employment rate at its lowest in 18 years, we are facing a candidate-driven market with more jobs than candidates to fill them. For you, this means more competition for those star players.
Unfortunately, many companies haven’t adapted to this new market and still hire like candidates are desperate for employment. They’re not! Even after a candidate expresses interest in your company (based on that initial job description) it can be really easy to strike out and lose that candidate’s attention.
Strike One: Wasting the Candidate’s Time
There are a lot of ways to waste a candidate’s time and in this market, is that a risk you can afford? A lengthy application and interviewing process are common ways to lose your candidates’ interest fast. Only 40 percent of candidates are willing to complete an application, especially if you are requiring them to include education and past experience while also asking for a resume.
Another way to waste your candidates’ time is to put them through the ringer of too many interviews. One, two, maybe even three interviews depending on the position could be appropriate, but the more you add, the more time you’re wasting. It’s also exhausting for candidates to take the time to attend so many interviews and potentially lose money or productivity from their current career to do so.
Strike Two: Failure to Sell the Opportunity
Don’t ask a candidate “Why do you want to work here?” Tell them why they should.
Candidates want to be sold on your businesses’ culture. They want to see that employees are staying for long periods of time and they want to know why. They want to know they’ll be listened to and understood by management. Allow candidates to meet current employees who can share their experiences at the company. Your current employees are your best testimonials and your biggest asset in the hiring process. Also, when evaluating passive candidates, realize they will have expectations for a fair and reasonable increase in their current salary.
Strike Three: Not Making A Decision
Hiring candidates can be difficult, but you eventually have to make a decision—and sooner is better than later. Candidates can tell when you’re not confident in your hiring decision. The more interviews you schedule, the longer it takes, the easier it is for them to lose interest in your opportunity.
You may have to get a little creative in regard to the type of candidate you will consider. Comparing your candidate pool to the perfect vision in your head is opening yourself up for disappointment. It’s important to remember candidates must have a reason for change. Passive applicants are open to exploring opportunities that will allow them to progress and grow their career. If the position they are evaluating is exactly the same as they have, then it will be difficult to secure their services.
Just like in baseball, hiring can be “one, two, three strikes you’re out.” Just like you are judging whether or not a candidate is right for your business, they are evaluating whether or not you are right for them. You sold them on the initial pitch, but you have to keep the momentum moving forward throughout the hiring process to make sure you don’t strike out.
The James Allen Companies works with you diligently to identify, evaluate and secure passive, qualified insurance talent. Call us to discuss your staffing needs.